Each image entry is judged individually. The judges’ scores are not cumulative per application, but reflect their decisions per individual image entry. Images are judged on the following:

• Technical excellence, both in surface design and form
• A distinct quality of unique, original and creative thought
• Market viability (professional entries only)

Decisions of the judges will be final. Notifications will be sent in December 2011.

Finalists receive an awards certificate, listing on the NICHE Awards website, listing in the Winter 2011 issue of NICHE magazine (professionals only) and a listing in the Buyers Market of American Craft (BMAC) February 2012 Buyers Guide (professionals & students).

Finalists are also invited to display their piece in a special display at the February 2012 BMAC (artist MUST drop off & pick up of artwork if participating). Participating in the display exposes finalists’ work to thousands of buyers from across the country, however has NO effect on the determination of winners.  Winners are picked based the submitted photographs.

Winners will be announced at a ceremony held during the winter BMAC, 2012. Winners will receive an awards certificate, trophy, listing on the NICHE Awards website and prominent listing in the Spring 2012 issue of NICHE magazine.

Information about the ceremony and special display will be included in the finalists’ promotional packets.